Ten Ways to be a Marketing Genius Like Lady Gaga

Published: 13-Jun-2011

From here.

1. Have an opinion
   Gaga regularly speaks out on issues she feels strongly about.
   In doing so, she keeps herself in the public eye.
   Picking a side helps you attract the right people.
   It’s easy to be opinionated when you’re passionate.
2. Leverage social media
   Gaga drives loyalty by tweeting her fans directly (sometimes on an hourly basis) even before she opened the Grammy Awards.
3. Be different
   Differentiate wisely.
   There are too many normal people doing normal things.
   Show, don’t tell.
   You’re extraordinary so show it.
4. Don’t be afraid to make lots of money
   Finance your efforts through meaningful opportunities.
   Being starving is not fun.
   10 products are explicitly advertised in “Telephone”.
   Why not?
   If making a ridiculous amount of cash is what you want to do, go for it.
5. Give your fans something to connect with
   Gaga has a Little Monster greeting.
6. Love your little monsters
   Treat them well and they will make you a superstar.
   Professional photographers are barred from concerts but she allows her fans to record and distribute videos of her love performance on YouTube.
7. Don’t be afraid to annoy people
   You can’t please everybody, right?
   Some people won’t like you. Trying to be a people-pleaser just makes you boring and dry.
8. Have the right people on your side
9. Produce killer stuff
10. Have a purpose
    Gaga is a reminder that it can pay well to be fearless in how you grow and engage with customers.